How to Make Your Sushi Business a Success!

Starting a sushi business isn’t as easy as it may seem. Yes, you may have the passion for making sushi, but it is not all that it takes to put up the business. Most of those who solely based their interest in starting their sushi business on this passion ended up as failures.

For those who are dreaming of setting up sushi establishments, as well as those who want to boost the productivity of their existing business, it is important to realize the key success providers. They are considered by the experienced proprietors, and these may give you success in your business quest, too.

First, you need to practice our managerial skills. Lay down your plans, your visions and your objectives, and then set priorities. Do you want to add some more lighting in your bar? Do you want more space for your establishment? Put them all down, your ideas and goals, and try to work on them each on a certain time. You may want to hire sushi consultants to back you up with the right advices on how to keep your business rolling. Just be sure that you get the results you want from them. You may research on the internet on various sushi business consultancies to know about their background in the business and how much are their fees. A Japan-based consultancy firm is usually the most reliable, but you may still try on others since sushi consulting fees vary by proximity and demand.

Second, boost your marketing strategy. Are your prices and promos good for a certain time? Are your prices reasonable? Before making a major decision in your marketing strategy, study first the previous performance of your sushi business. If it’s doing well during those times, put on hold your decision to change your strategy until you notice a blip in your success meter. Welcome some advices from your sushi business consultant. Also, observe the buying pattern of your customers. One marketing strategy is to showcase your sushi products in the local market. You may decide if the products to be sold in the local dry market will be higher or lower than their actual prices in your restaurant. This is a strategy not only to expand your market, but also to promote your sushi business.

Lastly, make use of the available technology for your sushi business. This may include sushi making machines-the maki roll cutter, origini or rice ball machine and the wrapping machine. A sushi conveyor belt is a plus, but this may put a crimp in your capital. Sushi conveyor belt is expensive, and it will continuously cost you bills for running its motor. However, such highly-priced equipments are all valuable to your business, especially if you are planning to run a mass-producing sushi restaurant. The said equipments will save you time, manpower and labor costs while performing twice your speed and efficiency. It is also advisable that you negotiate first with a sushi machine supplier. Your supplier will have the idea of what you might need in your sushi restaurant and he will suggest the right machines that are suitable for those needs.

With all these key success providers working for you, you are now prepared to take steps further for the success of your venture.

2 Critical Strategies to Include in Your 2009 Marketing Plan to Keep Your Business Rolling

A marketing strategy that small business owners have always been encouraged to understand is to sell what the customer ‘wants’ rather than what the customer ‘needs’.

During the more difficult financial times that the world has been experiencing since 2008, it has become obvious that customer buying patterns have changed.

On the whole, your customers are going to have to be more careful with their purchasing. They have to make sure that the items they buy will last the distance, and usually this means that they need to be more practical than fashionable.

There has always been the distinction between what your customers want and what they need. In other words, your customer may need a low fat cooking book, but want to buy all the latest chocolate recipes.

Because of the world financial crisis of 2008 your customers will, more than ever before, be looking for quality, best price and lasting power of your products.

It does not matter who your customers are, if they are lucky they have the same income and the same expenses, but we are all aware that our financial circumstances may change in 2009. Because of this people are spending less, saving more, and buying better.



Have a look at your products and at the products you will be purchasing in the near future. Make sure they fit the criteria we have outlined: quality, durability, perhaps not so fashionable, and the best price for the product.

Before purchasing check what your competitors are offering and at what price they are selling their items. Before you see sales reps, find out what they are going to be offering you, and at what price. You want to be informed about your competitors’ prices before they visit you. If they do not want to tell you prior to their visit, tell them not to bother coming, or alternatively tell them to come if they like but that you will not be ordering until you can check out local selling prices.

Small businesses owners have the upper hand at the moment, especially if you can pay cash. Suppliers need your trade, so do it on your terms.

Buying To Run Specials

Firstly, only run specials when you are trying to quit a certain line of stock, and in this case do not advertise it, because if you have it still sitting on your shelf you may have limited customers for it, and therefore any advertising you do will not meet your wider range of customers. To quit this dead stock do in store promotions, or use it as give-aways with other promotions.

Secondly, during your marketing campaigns, only offer stock which you have been able to purchase as a discounted price. In today’s business climate you cannot afford, as a small business owner, to be selling your stock at a reduced profit unless it has proved to be dead stock. Query your customers, find out what their most purchased items are, find a supplier who will talk reduced terms and deliver on your terms (maybe extended payment so you can set up your marketing campaign with the knowledge you have stock on hand to sell), and plan your marketing strategy.

Copyright (c) 2009 Kaye Dennan

The Modern Day MLM Business – Rolling With the Changes

So, you got into the MLM business to make money from home while building a long-term, residual income. The American dream, right? Working for yourself, on your own schedule, from the comfort of your own home. Well, how’s that working out for you? Have all your dreams come true?

Are you generating the kind of income you had in mind when you were first introduced to the Network Marketing business? Do you have the kind of free time you thought you’d have when you first found out about the concept of long-term, leveraged, residual income. Well, don’t feel bad. You’re not alone. Let’s take a quick look at why so many MLM businesses are not preforming as advertised, promised or expected. Let’s look at some of the factors that now come into play which are causing so many to fail in the MLM business.

First off, you must realize, the MLM business model was first conceived and implemented back in the 1950’s. Sure, there’s been an evolution in these Network Marketing business models over time and yes, many of these MLM businesses have tried to stay up with the times by inventing all sorts of new pay-plans and strategies for growth. But come on. Wouldn’t you agree, most of the technologies and ideas from the 1950’s have been long forgotten, like Jiffy Pop popcorn or Dippity Doo hair styling gel. I mean, what do you know of today that was around back in the 50’s that hasn’t gone through some serious transformations?

It seems that with the modern computer age has come a new modern age of the MLM business model. The invention of the Internet and the lightening speed information that comes with it, has dramatically changed the way we are all, not only doing business, but living our day to day lives. The World Wide Web, the development of high speed Internet and Wi-Fi has made it all but impossible to build a long-term, lucrative MLM down-line. Every time you turn around there’s a new and better opportunity. What once took months to announce to the masses now takes minutes.

Just look at the development in social media sites like Face Book or Twitter. Can you imagine being able to reach out to literally hundreds of thousands of like minded individuals who have a common interest back in 1954? Think about it. Simply by spending a few minutes everyday on Face Book you now have the ability to meet more people in a week than would have taken you a year back in the 50’s.

Yes, it’s true, with advancements in technologies comes changes in the way we operate. Now, more than ever, your ability to adapt and roll with the changes will determine your ability to not just survive in the modern day MLM business but to thrive.