The Modern Day MLM Business – Rolling With the Changes

So, you got into the MLM business to make money from home while building a long-term, residual income. The American dream, right? Working for yourself, on your own schedule, from the comfort of your own home. Well, how’s that working out for you? Have all your dreams come true?

Are you generating the kind of income you had in mind when you were first introduced to the Network Marketing business? Do you have the kind of free time you thought you’d have when you first found out about the concept of long-term, leveraged, residual income. Well, don’t feel bad. You’re not alone. Let’s take a quick look at why so many MLM businesses are not preforming as advertised, promised or expected. Let’s look at some of the factors that now come into play which are causing so many to fail in the MLM business.

First off, you must realize, the MLM business model was first conceived and implemented back in the 1950’s. Sure, there’s been an evolution in these Network Marketing business models over time and yes, many of these MLM businesses have tried to stay up with the times by inventing all sorts of new pay-plans and strategies for growth. But come on. Wouldn’t you agree, most of the technologies and ideas from the 1950’s have been long forgotten, like Jiffy Pop popcorn or Dippity Doo hair styling gel. I mean, what do you know of today that was around back in the 50’s that hasn’t gone through some serious transformations?

It seems that with the modern computer age has come a new modern age of the MLM business model. The invention of the Internet and the lightening speed information that comes with it, has dramatically changed the way we are all, not only doing business, but living our day to day lives. The World Wide Web, the development of high speed Internet and Wi-Fi has made it all but impossible to build a long-term, lucrative MLM down-line. Every time you turn around there’s a new and better opportunity. What once took months to announce to the masses now takes minutes.

Just look at the development in social media sites like Face Book or Twitter. Can you imagine being able to reach out to literally hundreds of thousands of like minded individuals who have a common interest back in 1954? Think about it. Simply by spending a few minutes everyday on Face Book you now have the ability to meet more people in a week than would have taken you a year back in the 50’s.

Yes, it’s true, with advancements in technologies comes changes in the way we operate. Now, more than ever, your ability to adapt and roll with the changes will determine your ability to not just survive in the modern day MLM business but to thrive.